Verified case study
[Headline stated as fact the reader confirmed — e.g. “How a $40k/yr contract came from one cold-outreach template”]
[$X,XXX]
[outcome, e.g. first-year revenue]
[N weeks/mo]
time to result
[Guide name]
guide used
Starting point
[Where the reader actually was before — role, experience level, what they’d already tried. Written in third person from what they told us, not invented backstory.]
What they did
[The specific, checkable sequence of actions — which article, what they changed, what they skipped. This is the part that has to survive scrutiny: real platform names, real timeframes, no “and then everything clicked” hand-waving.]
[Direct quote from the reader, only if you have it in writing and can reproduce it verbatim with their permission.]
What actually happened
[The outcome, stated with the same precision as the input — a range if that’s what they gave you, not a rounder, more dramatic number. Include a setback or caveat if there was one; a case study with zero friction reads as fake.]
How this was verified
Method: [e.g. “LinkedIn profile confirmed matching role/timeline” / “Screenshot of invoice, client name redacted” / “Email thread on file, available on request”]
Date verified: [Month Year]
Reviewed by: Tom Morgan
Date verified: [Month Year]
Reviewed by: Tom Morgan